How to Strengthen Your Network During COVID – Meet on the Golf Course or at the Driving Range
Golf is more than a sport, it is an opportunity to get to know someone. Beyond playing the game, it is a way to build a relationship. Networking over a couple of holes of golf is difficult for busy schedules, but Executives make time. In the era of COVID-19, give yourself permission to play outside. Repurpose computer screen time to start talking about golf.
Are you ready to use and sharpen your soft-skills, like communication? Start online with a conversation about golf.
How do you get from your WFH office to the driving range or course? You could post a message on social media and ask a question. Or you could send an email to the person you would like to golf with. For example, Hey [insert name], I am finally ready to learn how to play golf. Especially since it is the one activity where I can social distance safely. There is a lot of information on Google, do you have any recommendations for beginners or referrals?
5 Tips When Using Golf to Connect In-Person
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Start small, invite local clients to the driving range or the golf course.
If you’re apprehensive about extending invitations, remember you will wear a mask and maintain 6-feet of distance. Start with people you already know. Loyal clients will appreciate the extra attention. You may be surprised by what you can learn from one of your vendors when you talk more in-depth.
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Clarify your purpose.
Busy executives are more likely to agree to time outdoors if the time of day is convenient. Choose a Thursday or Friday, later in the afternoon. WFH is the new normal and by the end of the week, the driving range or golf course is a welcome escape. However, they still want to make good use of their time. Be ready to explain why you want to meet.
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Create interest.
Ensure your offer is appealing to your guest. Do you have the information they need? Be prepared to deliver value by providing an opportunity for future business or introduction.
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Research to Prepare.
Start with Linked In, confirm the guest is still at the same company, and pay attention to any content they liked, reposted, or commented on. If you are connected to the person or their company on Facebook or Instagram, view the most recent posts. Also, check the news and any relevant press releases about the person or company. Don’t forget to search Google. The goal is to understand what your guest is up to and be ready to talk about more than the weather. If it seems strange, it is an opportunity to engage in authentic conversations because your questions will be more pertinent.
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Handle logistics.
Make it convenient for others to help you. Do the research and suggest places and times to get together. Since you are requesting the meeting, find a location more convenient for them, especially if you are not in the same area.
Make a meeting and golf part of your networking routine. Build your network one round at a time in a casual and friendly atmosphere where you can discuss ideas and deepen your relationships. In the era of Covid-19, it is the safest and one of a few options.